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Review

"There are times when Professor Yunus' aims for Glasgow sound like something out of the Conservative's "Big Society" pitch. His latest book, Building Social Business, is 300 pages of Big Society pleading for people to go out there and create businesses which generate cash and contribute to the greater good at the same time."―The Independent "[A] reminder that capitalism can take kindlier forms: microfinance pioneer Yunus explains how he believes social enterprise can redeem what he regards as the failed promise of free markets."―The Spectator"Giving poor people the resources to help themselves, Dr. Yunus has offered these individuals something more valuable than a plate of food, namely security in its basic form.... Dr. Yunus has invoked a new basis for capitalism whereby social business has the potential to change the failed promise of free market enterprise."―Sacramento Book Review" 'Social business is about joy,' says Yunus. Indeed, and the book itself is joy to read. In modest prose, Yunus tells of undertakings that instill hope. He also gives a lot of ideas, along with nuts-and-bolts practical advice for people who are ready to take the plunge into the world of social business. In the years to come, it seems certain that social business will become an integral part of our economic structure and will positively change the lives of many people."―Malaysia Star "In nine short, well-written chapters, Yunus provides genuine insight into global poverty and a unique perspective on the ways in which social businesses can coexist with traditional businesses to alleviate poverty and improve the lives of the world's citizens." ―CHOICE

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About the Author

Muhammad Yunus was born in Chittagong, Bangladesh, educated at Dhaka University, was awarded a Fulbright scholarship to study economics at Vanderbilt University, and became head of the economics department at Chittagong University in 1972. He is the founder of Grameen Bank. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize. Karl Weber is a writer based in Irvington, New York. He coauthored Yunus's best-selling book, Creating a World Without Poverty.

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Product details

Paperback: 256 pages

Publisher: PublicAffairs; Reprint edition (May 10, 2011)

Language: English

ISBN-10: 1586489569

ISBN-13: 978-1586489564

Product Dimensions:

5.5 x 0.8 x 8.2 inches

Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

77 customer reviews

Amazon Best Sellers Rank:

#116,152 in Books (See Top 100 in Books)

This is undoubtedly Yunus’ best and most useful book for it gives detailed advice to the interested reader how to create and run a social business. This doesn’t mean his first two books were simply anecdotic; they are fascinating reading and highly instructive as to how this man himself started out and landed one of the greatest social businesses so far created on the globe: Grameen Bank.I think that without knowing ‘the story’ one would simply be short of believing that it can be done, that we can really erase poverty by the novel institution of ‘social business.’ In fact, this extraordinary man was facing multiple obstacles, and while some of them were to be expected, the main obstacle was always and repeatedly lack of faith, lack of insight that the poor are trustworthy loan takers, and business partners. He didn’t want to establish a bank, he started out with working with banks, standing as a guarantor, and increasingly the banks were unwilling to cooperate with the argument that the poor ‘do not qualify for loans.’ As there was no real cooperation thus with banks, he simply resorted to the ultimate solution: to start a bank all by himself.I especially liked the Introduction of the book which is written in a very fluent style, outlining and anticipating the main ideas presented in the book.

This book was an assigned reading as part of a Social Business Course. An inspiring and Brilliant look on how we as humans can help other humans. Yunus paints a picture on how it can be done, and what has already been done with Social Business, not charity. Applying business world savvy to the solving of the worlds problems. Loved it, I will be also buying other books of Yunus that I am assigning myself to read!

This may be the solution to serving the needs of under privileged humanity, while reducing those endless requests for non-profit donations, grants and gifts. Social business companies make profits where ever possible and provide quality services that are cost effective, ethical, professional, and timely. Profits are spent doing for those in need, including many who can't pay. Investors get 100% of their contributions back, but not dividends or interest. A wonderful idea whose time has come! Please support your local social businesses.

Loved this book. It inspired me this much that I went to Paris to attend Yunus' Social Business Conference and had the chance to meet him personally. He is one heck of a man! If we just all had the guts to implement this model...the world would really be a better place! And, luckily, there are many examples out there throughout the globe where huge for profit organizations are launching their social business inspired counterparts....Definitely a must read for any one interested in economics and /or leadership and change.

One of the most useful books I have read and referred to on many occasions. As our cohort from the Workforce Development Advocate program of the California State University of Sacramento completes a long journey with this book Building Social Business: The new kind of capitalism that serves humanity's most pressing needs by Muhammad Yunus. Yunus is also the co-founder of Grameen Danone and Veolia. The cohort had shared this book by presenting the information given in each chapter.This was one of the best ways to actually cover an entire book.Yunus dreamed of helping others and to end poverty. He created a micro-credit system to help poor woman establish a business in Bangladesh. This system is also known as Social Business. Some of his stories that he shares in the book are from some amazing people that are all trying to make a living. This second chance has made that happen. This book covers all that is needed in order to start-up a small business.I recommend this book to anyone wanting to start a business. It is also a great book to have in a business and marketing program at the high school level. I also recommend that any student looking for a community service project, entrepreneurship or social business.

Mohammad Yunus is amazing. This book (and his previous book about ending world poverty) is such a simple, clear and yet profoundly insightful description of "Social Business" and how to build one. When I read it, it seems so obvious. I wonder why major Capitalists aren't going "Duhhhh". I think Social Business is the answer (yes, of course along side Profit based business). I am moving to Haiti next year and am going to spend the rest of my life trying to develop them.

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